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Grass Roots BMW Cruisers and Celebrating 100 Years

As BMW Motorrad celebrates 100 Years of motorcycling stories and history, you're invited to come celebrate with us.

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100 YEARS OF “MAKE LIFE A RIDE”: YOUR STORY MAKES OURS 

BMW Motorrad history is mainly about people sharing a passion: adventurers, dreamers, inventors, athletes, visionaries – those aiming to revolutionize the streets with great ideas on two wheels. 100 years of the “Make Life a Ride” spirit. In this spirit, we take the time to simultaneously look at our past and our future: at events and highlights in the anniversary year 2023. And lots of ideas are still to come. Join us to celebrate this monumental year.

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Make Life A Ride. With the ability to carry everything you need, while riding in comfort and style, the R 18 keeps you searching for roads that never end. Come in for a test ride today and see the entire BMW cruiser and touring line up. Also enjoy special offers on the R18 models. Don’t Miss it!

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